Build and sustain an innovative work environment 2 Assignment

Build and sustain an innovative work environment 2 - Assignment Example The company has put measures in place to ensure that the emissions from the plant are minimized to prevent environmental degradation. The company’s business booms because waste is produced on a daily basis from households. The company applies both traditional and modern methods in its business approach. The strategy enables the company to manage the innovation process properly. The traditional business approach enables the company to streamline its activities in order to achieve its objectives. The other strategy entails the building of support for the business. Organization for Economic Co-operation and Development (2009, p. 59) claims that the process of building support for the incineration involves strategic alignment. The strategy promotes objectivity within the business framework in order to explore more innovative means of doing business. The company also engages in the scrutiny of the emerging trends in the incineration business in order to identify novel means of doing business. The strategy gives the firm industrial foresight. Consequently, the company can explore new ways of doing business. The company focuses on the specific needs of the communities. In this regard, the welfare of the public is guaranteed. The responsible disposal of the garbage benefits the public given that the disposal preserves the ozone layer, which is a source of livelihood for millions of people. Corporate responsibility enhances the objectives of the company. The company utilizes its assets constructively and makes use of modern technology in its operations (Hester and Harrison, 2014, p. 83). Additionally, the company is proactive and ready to face any form of eventuality. The company has a culture of motivating and inspiring its employees, which enhances the innovativeness of the firm. The strategy fosters discipline in the firm. Discipline enhances the creativity of the firm workers. The company modifies its innovative principle in

Professional Management Skills Assesment. cASE ANALYSIS Essay

Professional Management Skills Assesment. cASE ANALYSIS - Essay Example With David Neeleman started out his career in the airline industry, he had learned and had become accustomed to the ins and outs of operating an airline. While spending time with airlines such as Southwest after his first entrepreneurial venture, Neeleman saw the immense opportunity in the industry in the form of the growing dissatisfaction in the market due to poor service and high fares. Coupled with the information that was publicly available regarding the operations related to the industry, he came to justify the dissatisfaction as an opportunity by looking at its market potential. Neeleman then saw that there was sufficient demand to back up this opportunity. The vision of an airline with high quality service and low fares was not entirely what Jet Blue was about when Neeleman conceived the idea in his mind. It was built on the Southwest model, only that with the use of technology it would aim to differentiate itself, as well as its way of doing things as a player in the airline industry. According to the founder, this new airline would â€Å"leverage technology for safety and efficiency and with a commitment to people. (Gittell & O’Reilly, 2001, p.3)† The overall market for the airlines most especially in New York City as stated in the case, experienced dissatisfaction given the current level of services at the price level in which they are offered. Due to this, an enormous opportunity for an airline that could offer lower costs for air travel with high quality service awaited as a promise and reward. This one Neeleman had observed and taken advantage of using of information technology as one of the differentiating factors. Jet Blue’s marketing was strategic in a way that it aimed to support the goal of the company to become a different sort of player in the airline industry. For one, in line with Neeleman’s vision which was to provide high quality service at affordable fares while improving the experience of